• mail@testbankcampus.com
 
Shopping Cart (0 item)
My Cart

You have no items in your shopping cart.

You're currently on:

Test Bank for Strategic Marketing 10th Edition by Cravens for $49.99

Test Bank for Strategic Marketing 10th Edition by Cravens for $49.99

Test Bank for Strategic Marketing 10th Edition by Cravens for $49.99

Availability: In stock

$49.99
-
+

Availability: In stock

$49.99
Improve your success in the classroom and assess your readiness for your next exam with the (Test Bank for Strategic Marketing 10th Edition by Cravens)!
 
Effective studying techniques require more than just reading the same content over and over again. Putting what you’ve learned into practice helps reinforce the concepts and theories learned from course material. More importantly, it also highlights areas of strengths and weaknesses, making it easier to develop study sessions that are time efficient and better tailored to improving on the areas that need it the most. With this innovative, easy-to-use digital downloadable file, you’ll be more prepared for each and every test.The (Test Bank for Strategic Marketing 10th Edition by Cravens) is an excellent companion to traditional studying methods and includes a compilation of exam-style questions, primarily in multiple-choice format. It’s textbook specific and corresponds with the exact material in your book.Download your FREE sample now and see why so many students are choosing to use this invaluable study aid. The full digital download is available immediately after your purchase, so place your order and let’s get started building your academic success!

Table of Contents

Table of ContentPart I: Strategic MarketingChapter 1 Imperatives for Market-Driven StrategyPart II: Markets, Segments, and Customer ValueChapter 2 Markets And Competitive SpaceChapter 3 Strategic Market SegmentationChapter 4 Strategic Customer Relationship ManagementChapter 5 Capabilities For Learning About Customers and MarketsPart III: Designing Market-Driven StrategiesChapter 6 Market Targeting and Strategic PositioningChapter 7 Strategic RelationshipsChapter 8 Innovation and New Product StrategyPart IV: Market-Driven Program DevelopmentChapter 9 Strategic Brand ManagementChapter 10 Value Chain StrategyChapter 11 Pricing StrategyChapter 12 Promotion, Advertising and Sales Promotion StrategiesChapter 13 Sales Force, Internet and Direct Marketing StrategiesPart V: Implementing and Managing Market-Driven StrategiesChapter 14 Designing Market-Driven OrganizationsChapter 15 Marketing Strategy Implementation and Control

Product Tags

Use spaces to separate tags. Use single quotes (') for phrases.

Information
Location

Mail to: mail@testbankcampus.com