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Test Bank for Selling Today 14th Edition by Manning

Test Bank for Selling Today 14th Edition by Manning

Test Bank for Selling Today 14th Edition by Manning for $49.99

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$49.99
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Availability: In stock

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Test Bank for Selling Today 14th Edition by Manning
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Table of Contents

Table of ContentTable of ContentsPart 1: Developing a Personal Selling Philosophy1. Relationship Selling Opportunities in the Information Economy2. Evolution of Selling Models That Complement the Marketing ConceptPart 2: Developing a Relationship Strategy3. Ethics: The Foundation for Partnering Relationships That Create Value4. Creating Value with a Relationship Strategy5. Communication Styles: A Key to Adaptive Selling TodayPart 3: Developing a Product Strategy6. Creating Product Solutions7. Product-Selling Strategies That Add ValuePart 4: Developing a Customer Strategy8. The Buying Process and Buyer Behavior9. Developing and Qualifying Prospects and AccountsPart 5: Developing a Presentation Strategy10. Approaching the Customer with Adaptive Selling11. Determining Customer Needs with a Consultative Questioning Strategy12. Creating Value with the Consultative Presentation13. Negotiating Buyer Concerns14. Adapting the Close and Confirming the Partnership15. Servicing the Sale and Building the PartnershipPart 6: Management of Self and Others16. Opportunity Management: The Key to Greater Sales Productivity17. Management of the Sales Force

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