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Test Bank for Principles of Marketing 9th Canadian Edition by Kotler for $49.99

Test Bank for Principles of Marketing 9th Canadian Edition by Kotler for $49.99

Test Bank for Principles of Marketing 9th Canadian Edition by Kotler for $49.99

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$49.99
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Availability: In stock

$49.99
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Table of Contents

Table of ContentTable of ContentsPart 1: Defining Marketing and the Marketing ProcessChapter 1: Marketing: Creating and Capturing Customer ValueChapter 2: Company and Marketing StrategyPart 2: Understanding the Marketplace and ConsumersChapter 3: Analyzing the Marketing EnvironmentChapter 4: Social Responsibility and EthicsChapter 5: Managing Marketing Information to Gain Customer InsightsChapter 6: Consumer Markets and Consumer Buyer BehaviourChapter 7: Business Markets and Business Buyer BehaviourPart 3: Designing a Customer-Driven Strategy and MixChapter 8: Customer-Driven Marketing StrategyChapter 9: Products, Services, and BrandsChapter 10: New Product Development and Product Life-Cycle StrategiesChapter 11: PricingChapter 12: Marketing ChannelsChapter 13: Retailing and WholesalingChapter 14: Integrated Marketing Communications StrategyChapter 15: Advertising and Public RelationsChapter 16: Personal Selling and Sales PromotionChapter 17: Direct and Online MarketingPart 4: Extending MarketingChapter 18: Creating Competitive AdvantageChapter19: The Global Marketplace

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