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Test Bank for Marketing Research 4th Asia Pacific Edition by Zikmund

Test Bank for Marketing Research 4th Asia Pacific Edition by Zikmund

Test Bank for Marketing Research 4th Asia Pacific Edition by Zikmund for $49.99

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$49.99
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Test Bank for Marketing Research 4th Asia Pacific Edition by Zikmund
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Table of Contents

Table of ContentPart 1: Introduction to the research process 1. The role of marketing research and the research processPart 2: Defining the problem 2. Problem definition and the research processPart 3: Planning the research design 3. Qualitative research 4. Secondary research with big data 5. Survey research 6. Observation 7. Experimental research and test marketing 8. Measurement 9. Questionnaire designPart 4: Planning the sample 10. Sampling: Sample design and sample sizePart 5: Collecting the data 11. Editing and coding: Transforming raw data into informationPart 6: Analysing the data 12. Univariate statistical analysis: A recap of inferential statistics 13. Bivariate statistical analysis: Tests of differences 14. Bivariate statistical analysis: Tests of association 15. Multivariate statistical analysisPart 7: Formulating conclusions and writing the final report 16. Communicating research results: Research report, oral presentation, and research follow-up Show less

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