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Test Bank for Marketing Real People Real Choices 8th Edition

Test Bank for Marketing Real People Real Choices 8th Edition

Test Bank for Marketing Real People Real Choices 8th Edition for $49.99

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$49.99
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Availability: In stock

$49.99
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Test Bank for Marketing Real People Real Choices 8th Edition
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Table of Contents

Table of Content Understand the Value Proposition Chapter 1: Welcome to the World of Marketing Chapter 2: Global, Ethical, and Sustainable Marketing Chapter 3: Strategic Market Planning Determine the Value Propositions Different Customers Want Chapter 4: Basics of the Market Research Process Chapter 5: Marketing Analytics: Welcome to the Era of Big Data! Chapter 6: Understand Consumer and Business Markets Chapter 7: Segmentation, Target Marketing, and Positioning Develop the Value Proposition for the Customer Chapter 8: Product I: Innovation and New Product Development Chapter 9: Product II: Product Strategy, Branding, and Product Management Chapter 10: Price: What is the Value Proposition Worth? Deliver and Communicate the Value Proposition Chapter 11: Deliver the Goods: Determine Distribution Strategy Chapter 12: Deliver the Customer Experience: Bricks and Clicks Chapter 13: Promotion I: Advertising, Sales Promotion, and Public Relations Chapter 14: Promotion II: Social Media, Direct/Database Marketing, and Personal

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