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Test Bank for Marketing Management 1st Edition by Iacobucci for only $49.99

Test Bank for Marketing Management 1st Edition by Iacobucci for only $49.99

Test Bank for Marketing Management 1st Edition by Iacobucci for only $49.99

Availability: In stock

$49.99
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Availability: In stock

$49.99
Improve your success in the classroom and assess your readiness for your next exam with the (Test Bank for Marketing Management 1st Edition by Iacobucci)!
 
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Table of Contents

Table of ContentPart I: MARKETING STRATEGY.1. Why Is Marketing Management Important?2. Customer Behavior.3. Segmentation.4. Targeting.5. Positioning.Part II: PRODUCT POSITIONING.6. Goods and Services.7. Brands.8. New Products.Part III: POSITIONING VIA PRICE, PLACE, PROMOTION.9. Pricing.10. Channels of Distribution and Logistics.11. Advertising Messages and Marketing Communications.12. Integrated Marketing Communications and Media Choices.13. Social Media.Part IV: POSITIONING: ASSESSMENT THROUGH THE CUSTOMER LENS.14. Customer Satisfaction and Customer Relationships.15. Marketing Research Tools.Part V: CAPSTONE.16. Marketing Strategy.17. Marketing Plans.

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