• mail@testbankcampus.com
 
Shopping Cart (0 item)
My Cart

You have no items in your shopping cart.

You're currently on:

Test Bank for Marketing An Introduction 5th Canadian Edition by Armstrong for only $49.99

Test Bank for Marketing An Introduction 5th Canadian Edition by Armstrong for only $49.99

Test Bank for Marketing An Introduction 5th Canadian Edition by Armstrong for only $49.99

Availability: In stock

$49.99
-
+

Availability: In stock

$49.99
Improve your success in the classroom and assess your readiness for your next exam with the (Test Bank for Marketing An Introduction 5th Canadian Edition by Armstrong)!
 
Effective studying techniques require more than just reading the same content over and over again. Putting what you’ve learned into practice helps reinforce the concepts and theories learned from course material. More importantly, it also highlights areas of strengths and weaknesses, making it easier to develop study sessions that are time efficient and better tailored to improving on the areas that need it the most. With this innovative, easy-to-use digital downloadable file, you’ll be more prepared for each and every test.The (Test Bank for Marketing An Introduction 5th Canadian Edition by Armstrong) is an excellent companion to traditional studying methods and includes a compilation of exam-style questions, primarily in multiple-choice format. It’s textbook specific and corresponds with the exact material in your book.Download your FREE sample now and see why so many students are choosing to use this invaluable study aid. The full digital download is available immediately after your purchase, so place your order and let’s get started building your academic success!

Table of Contents

Table of ContentTable of ContentsPart 1?Defining Marketing and the Marketing Process1. Marketing: Creating and Capturing Customer Value2. Company and Marketing Strategy: Partnering to Build Customer Relationships3. Sustainable Marketing: Social Responsibility and EthicsPart 2?Understanding the Marketplace and Consumers4. Analyzing the Marketing Environment5. Managing Marketing Information to Gain Customer Insights6. Understanding Consumer and Business Buyer BehaviourPart 3?Designing a Customer-Driven Marketing Strategy and Marketing Mix7. Segmentation, Targeting, and Positioning8. Developing and Managing Products and Services9. Brand Strategy and Management10. Pricing: Understanding and Capturing Customer Value11. Marketing Channels: Retailing, and Wholesaling12. Communicating Customer Value: Advertising and Public Relations13. Personal Selling and Sales Promotion14. Direct and Online Marketing

Product Tags

Use spaces to separate tags. Use single quotes (') for phrases.

Information
Location

Mail to: mail@testbankcampus.com