• mail@testbankcampus.com
 
Shopping Cart (0 item)
My Cart

You have no items in your shopping cart.

You're currently on:

Test Bank for Marketing 9th Canadian Edition by Crane

Test Bank for Marketing 9th Canadian Edition by Crane

Test Bank for Marketing 9th Canadian Edition by Crane

Availability: In stock

$49.99
-
+

Availability: In stock

$49.99
Improve your success in the classroom and assess your readiness for your next exam with the (Test Bank for Marketing 9th Canadian Edition by Crane)!
 
Effective studying techniques require more than just reading the same content over and over again. Putting what you’ve learned into practice helps reinforce the concepts and theories learned from course material. More importantly, it also highlights areas of strengths and weaknesses, making it easier to develop study sessions that are time efficient and better tailored to improving on the areas that need it the most. With this innovative, easy-to-use digital downloadable file, you’ll be more prepared for each and every test.The (Test Bank for Marketing 9th Canadian Edition by Crane) is an excellent companion to traditional studying methods and includes a compilation of exam-style questions, primarily in multiple-choice format. It’s textbook specific and corresponds with the exact material in your book.Download your FREE sample now and see why so many students are choosing to use this invaluable study aid. The full digital download is available immediately after your purchase, so place your order and let’s get started building your academic success!

Table of Contents

Table of ContentPart 1: Initiating the Marketing ProcessChapter 1 Marketing: Customer Value, Satisfaction, Relationships, and ExperiencesChapter 2 Developing Successful Marketing StrategiesChapter 3 Scanning the Marketing EnvironmentChapter 4 Ethics and Social Responsibility in MarketingPART 2: UNDERSTANDING BUYERS AND MARKETSChapter 5 Consumer BehaviourChapter 6 Organizational Markets and Buyer BehaviourChapter 7 Reaching Global MarketsPART 3: TARGETING MARKETING OPPORTUNITIESChapter 8 Marketing Research: From Information to ActionChapter 9 Market Segmentation, Targeting, and PositioningPART 4: SATISFYING MARKETING OPPORTUNITIESChapter 10 Developing New Products and ServicesChapter 11 Managing Products and BrandsChapter 12 Managing ServicesChapter 13 Pricing Products and ServicesChapter 14 Managing Marketing Channels and Supply ChainsChapter 15 RetailingChapter 16 Integrated Marketing Communications and Direct MarketingChapter 17 Advertising, Sales Promotion, and Public RelationsChapter 18 Personal Selling and Sales ManagementPART 5: MANAGING THE MARKETING PROCESSChapter 19 Pulling It All Together: The Strategic Marketing ProcessChapter 20 Using Social Media to Connect with Consumers

Product Tags

Use spaces to separate tags. Use single quotes (') for phrases.

Information
Location

Mail to: mail@testbankcampus.com