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Test Bank for Marketing 6th Edition By Grewal

Test Bank for Marketing 6th Edition By Grewal

Test Bank for Marketing 6th Edition By Grewal

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$49.99
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Availability: In stock

$49.99
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Test Bank for Marketing 6th Edition By Grewal
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Table of Contents

Table of ContentSECTION 1: Assessing The MarketplaceChapter 1: Overview of MarketingChapter 2: Developing Marketing StrategiesChapter 3: Social and Mobile MarketingChapter 4: Marketing EthicsChapter 5: Analyzing the Marketing EnvironmentSECTION 2: Understanding The MarketplaceChapter 6: Consumer BehaviorChapter 7: Business-to-Business MarketingChapter 8: Global MarketingSECTION 3: Targeting The MarketplaceChapter 9: Segmentation, Targeting, and PositioningChapter 10: Marketing ResearchSECTION 4: Value CreationChapter 11: Product, Branding, and Packaging DecisionsChapter 12: Developing New ProductsChapter 13: Services: The Intangible ProductSECTION 5: Value CaptureChapter 14: Pricing Concepts for Establishing ValueChapter 15: Strategic Pricing MethodsSECTION 6: Value Delivery: Designing The Channel And Supply ChainChapter 16: Supply Chain and Channel ManagementChapter 17: Retailing and Omnichannel MarketingSECTION 7: Value CommunicationChapter 18: Integrated Marketing CommunicationsChapter 19: Advertising, Public Relations, and Sales PromotionsChapter 20: Personal Selling and Sales Management

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