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Test Bank for M Marketing 5th Edition By Grewal

Test Bank for M Marketing 5th Edition By Grewal

Test Bank for M Marketing 5th Edition By Grewal for $49.99

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$49.99
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Availability: In stock

$49.99
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Test Bank for M Marketing 5th Edition By Grewal
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Table of Contents

Table of Contentsection oneASSESSING THE MARKETPLACEChapter 1 Overview of MarketingChapter 2 Developing Marketing Strategies and a Marketing PlanChapter 3 Social and Mobile MarketingChapter 4 Marketing EthicsChapter 5 Analyzing the Marketing Environmentsection twoUNDERSTANDING THE MARKETPLACEChapter 6 Consumer BehaviorChapter 7 Business-to-Business MarketingChapter 8 Global Marketingsection threeTARGETING THE MARKETPLACEChapter 9 Segmentation, Targeting, and PositioningChapter 10 Marketing Researchsection fourVALUE CREATIONChapter 11 Product, Branding, and Packaging DecisionsChapter 12 Developing New ProductsChapter 13 Services: The Intangible Productsection fiveVALUE CAPTUREChapter 14 Pricing Concepts for Establishing Valuesection sixVALUE DELIVERY: DESIGNING THE CHANNEL AND SUPPLY CHAINChapter 15 Supply Chain and Channel ManagementChapter 16 Retailing and Omnichannel Marketingsection sevenVALUE COMMUNICATIONChapter 17 Integrated Marketing CommunicationsChapter 18 Advertising, Public Relations, and Sales PromotionsChapter 19 Personal Selling and Sales Management

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