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Test Bank for M Marketing 4th Edition by Grewal for only $49.99

Test Bank for M Marketing 4th Edition by Grewal for only $49.99

Test Bank for M Marketing 4th Edition by Grewal for only $49.99

Availability: In stock

$49.99
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Availability: In stock

$49.99
Improve your success in the classroom and assess your readiness for your next exam with the (Test Bank for M Marketing 4th Edition by Grewal)!
 
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Table of Contents

Table of ContentSection One: Assessing The MarketplaceChapter 1: Overview of MarketingChapter 2: Developing Marketing Strategies and a Marketing PlanChapter 3: Social and Mobile MarketingChapter 4: Marketing EthicsChapter 5: Analyzing the Marketing EnvironmentSection Two: Understanding The MarketplaceChapter 6: Consumer BehaviorChapter 7: Business-to-Business MarketingChapter 8: Global MarketingSection Three: Targeting The MarketplaceChapter 9: Segmentation, Targeting, and PositioningChapter 10: Marketing ResearchSection Four: Value CreationChapter 11: Product, Branding, and Packaging DecisionsChapter 12: Developing New ProductsChapter 13: Services: The Intangible ProductSection Five: Value CaptureChapter 14: Pricing Concepts for Establishing ValueSection Six: Value Delivery: Designing The Channel and Supply ChainChapter 15: Supply Chain and Channel ManagementChapter 16: Retailing and Multichannel MarketingSection Seven: Value CommunicationChapter 17: Integrated Marketing CommunicationsChapter 18: Advertising, Public Relations, and Sales PromotionsChapter 19: Personal Selling and Sales Management

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