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Test Bank for M Advertising 2nd Edition by Arens for $49.99

Test Bank for M Advertising 2nd Edition by Arens for $49.99

Test Bank for M Advertising 2nd Edition by Arens for $49.99

Availability: In stock

$49.99
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Availability: In stock

$49.99
Improve your success in the classroom and assess your readiness for your next exam with the (Test Bank for M Advertising 2nd Edition by Arens)!
 
Effective studying techniques require more than just reading the same content over and over again. Putting what you’ve learned into practice helps reinforce the concepts and theories learned from course material. More importantly, it also highlights areas of strengths and weaknesses, making it easier to develop study sessions that are time efficient and better tailored to improving on the areas that need it the most. With this innovative, easy-to-use digital downloadable file, you’ll be more prepared for each and every test.The (Test Bank for M Advertising 2nd Edition by Arens) is an excellent companion to traditional studying methods and includes a compilation of exam-style questions, primarily in multiple-choice format. It’s textbook specific and corresponds with the exact material in your book.Download your FREE sample now and see why so many students are choosing to use this invaluable study aid. The full digital download is available immediately after your purchase, so place your order and let’s get started building your academic success!

Table of Contents

Table of ContentPart 1: An Introduction to AdvertisingChapter 1: The Evolution of AdvertisingChapter 2: The Environment of AdvertisingChapter 3: The Business of AdvertisingPart 2: Understanding the Target AudienceChapter 4: Segmentation, Targeting, and the Marketing MixChapter 5: Communication and Consumer BehaviorPart 3: The Planning ProcessChapter 6: Account Planning and ResearchChapter 7: Marketing, Advertising, and IMC PlanningPart 4: The Creative ProcessChapter 8: Creating Ads: Strategy and ProcessChapter 9: Creative Execution: Art and CopyPart 5: Reaching the Target AudienceChapter 10: Print AdvertisingChapter 11: Broadcast, Cable and Satellite Media: Television and RadioChapter 12: Digital Interactive MediaChapter 13: Out-of-Home, Direct Mail, and Promotional ProductsPart 6: Integrating Marketing Communications ElementsChapter 14: Media Planning and BuyingChapter 15: IMC: Direct Marketing, Personal Selling, Packaging, and Sales PromotionChapter 16: IMC: Public Relations, Sponsorship, and Corporate Advertising

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