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Test Bank for International Marketing 3rd Asia Pacific Edition by Czinkota

Test Bank for International Marketing 3rd Asia Pacific Edition by Czinkota

Test Bank for International Marketing 3rd Asia Pacific Edition by Czinkota for only $49.99

Availability: In stock

$49.99
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Availability: In stock

$49.99
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Test Bank for International Marketing 3rd Asia Pacific Edition by Czinkota
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Table of Contents

Table of Content Part 1: The international environment 1. Introduction to international marketing 2. The economic environment 3. Trade institutions and trade policy 4. The political and legal environment 5. The cultural environmentPart 2: International market entry 6. Building the knowledge base 7. Foreign market entry 8. Channels of distribution and logisticsPart 3: International marketing mix 9. Product policy and adaptation in international markets 10. Product and brand management in international markets 11. Services marketing 12. Pricing in international markets 13. International marketing communicationsPart 4: Planning and future development 14. Social Networking and Communications 15. The future of international marketing

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