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Test Bank for Integrated Marketing Communications 5th Canadian Edition by Tuckwell

Test Bank for Integrated Marketing Communications 5th Canadian Edition by Tuckwell

Test Bank for Integrated Marketing Communications 5th Canadian Edition by Tuckwell for $49.99

Availability: In stock

$49.99
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Availability: In stock

$49.99
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Test Bank for Integrated Marketing Communications 5th Canadian Edition by Tuckwell
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Table of Contents

Table of ContentTable of ContentsPart I Understanding Integrated Marketing Communications Chapter 1 Integrated Marketing Communications: An Overview Chapter 2 Strategic Planning Principles Chapter 3 Branding StrategyPart II Planning for Integrated Media Chapter 4 Advertising Planning: Creative Chapter 5 Advertising Planning: Traditional Media Chapter 6 Planning for Direct Response Communications Chapter 7 Planning for Online and Interactive CommunicationsPart III Planning for Integrated Marketing Chapter 8 Sales Promotion Chapter 9 Public Relations Chapter 10 Experiential Marketing, Events, and Sponsorships Chapter 11 Personal SellingPart IV Measuring Plan Performance Chapter 12 Evaluating Marketing Communications Programs

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