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Test Bank for Integrated Advertising Promotion and Marketing Communications 8th Edition by Clow

Test Bank for Integrated Advertising Promotion and Marketing Communications 8th Edition by Clow

Test Bank for Integrated Advertising Promotion and Marketing Communications 8th Edition by Clow

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$49.99
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Availability: In stock

$49.99
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Test Bank for Integrated Advertising Promotion and Marketing Communications 8th Edition by Clow
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Table of Contents

Table of ContentTable of ContentsPart I: The IMC Foundation1. Integrated Marketing Communications2. Brand Management3. Buyer Behaviors4. The IMC Planning ProcessPart II: IMC Advertising Tools5. Advertising Campaign Management6. Advertising Design7. Traditional Media ChannelsPart III: Digital and Alternative Marketing8. Digital Marketing9. Social Media10. Alternative MarketingPart IV: IMC Promotional Tools11. Database and Direct Response Marketing and Personal Selling12. Sales Promotions13. Public Relations and Sponsorship ProgramsPart V: IMC Ethics, Regulation, and Evaluation14. Relations and Ethical Concerns15. Evaluating an Integrated Marketing Program

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