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Test Bank for Contemporary Marketing 4th Canadian Edition by Boone

Test Bank for Contemporary Marketing 4th Canadian Edition by Boone

Test Bank for Contemporary Marketing 4th Canadian Edition by Boone for only $49.99

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$49.99
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Availability: In stock

$49.99
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Test Bank for Contemporary Marketing 4th Canadian Edition by Boone
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Table of Contents

Table of Content Part One: Designing Customer-Oriented Marketing Strategies Chapter 1: Marketing: The Art and Science of Satisfying Customers Chapter 2: Strategic Planning in Contemporary Marketing Chapter 3: The Marketing Environment, Ethics, and Social Responsibility Chapter 4: Digital Marketing and Social Media: Living in the Connected World Part Two: Understanding Buyers and Markets Chapter 5: Consumer Behaviour Chapter 6: Business-to-Business (B2B) Marketing Chapter 7: Serving Global Markets Part Three: Target Market Selection Chapter 8: Marketing Research, Decision Support Systems, and Sales Forecasting Chapter 9: Marketing Segmentation, Targeting, and Positioning Part Four: Product Decisions Chapter 10: Product and Service Strategies Chapter 11: Developing and Managing Brand and Product Strategies Part Five: Distribution Decisions Chapter 12: Marketing Channels and Supply Chain Management Chapter 13: Retailers, Wholesalers, and Direct Marketers Part Six: Promotional Decisions Chapter 14: Integrated Marketing Communications, Advertising, and Digital Communications Chapter 15: Personal Selling and Sales Promotion Part Seven: Pricing Decisions Chapter 16: Pricing Concepts and Strategies

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