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Test Bank for Consumer Behaviour 7th Canadian Edition by Solomon

Test Bank for Consumer Behaviour 7th Canadian Edition by Solomon

Test Bank for Consumer Behaviour 7th Canadian Edition by Solomon for $49.99

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$49.99
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Availability: In stock

$49.99
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Test Bank for Consumer Behaviour 7th Canadian Edition by Solomon
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Table of Contents

Table of Content Section 1: Consumers in the Marketplace1. An Introduction to Consumer Behaviour Section 2: Consumers as Individuals 2. Perception 3. Learning and Memory 4. Motivation and Affect 5. The Self 6. Personality, Lifestyles, and Values Section 3 Attitude Change and Decision Making 7. Attitudes 8. Attitude Change and Interactive Communications 9. Individual Decision Making 10. Buying and Disposing Section 4 Consumers in their Social and Cultural Settings 11. Group Influence and Social Media 12. Income, Social Class, and Family Structure 13. Subcultures 14. Cultural Influences on Consumer Behaviour 15. The Creation and Diffusion of Culture

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