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Test Bank for Canadian Advertising in Action 11th Edition by Tuckwell

Test Bank for Canadian Advertising in Action 11th Edition by Tuckwell

Test Bank for Canadian Advertising in Action 11th Edition by Tuckwell for $49.99

Availability: In stock

$49.99
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Availability: In stock

$49.99
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Test Bank for Canadian Advertising in Action 11th Edition by Tuckwell
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Table of Contents

Table of ContentTable of ContentsPart 1:Advertising and Marketing Communications Today Chapter 1: Advertising in a Marketing Communications Environment Chapter 2: The Advertising IndustryPart 2: Marketing Communications Planning Chapter 3: Consumer Behaviour Concepts and Target Marketing Chapter 4: Strategic Planning Concepts for Marketing CommunicationsPart 3: Creating the Message Chapter 5: Creative Planning Essentials Chapter 6: Design, Layout, and ProductionPart 4: Communicating the Message: Planning Message Placement Chapter 7: Media Planning Essentials Chapter 8: Print Media: Newspapers and Magazines Chapter 9: Broadcast Media: Television and Radio Chapter 10: Out-of-Home Media Chapter 11: Direct Response Media Chapter 12: Interactive MediaPart 5: Communicating the Message: Integrated Media Choices Chapter 13: Sales Promotion Chapter 14: Public Relations and Experiential Marketing

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