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Test Bank for Advertising and Promotion 6th Canadian Edition by Guolla

Test Bank for Advertising and Promotion 6th Canadian Edition by Guolla

Test Bank for Advertising and Promotion 6th Canadian Edition by Guolla for $49.99

Availability: In stock

$49.99
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Availability: In stock

$49.99
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Test Bank for Advertising and Promotion 6th Canadian Edition by Guolla
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Table of Contents

Table of ContentPart 1: Understanding Integrated Marketing Communications Chapter 1: Integrated Marketing Communications Chapter 2: Organizing for IMC: Role of Agencies Chapter 3: Consumer Behaviour and Target Audience Decisions Chapter 4: Communication Response Models Part 2: Articulating the Message Chapter 5: Objectives for the IMC Plan Chapter 6: Brand Positioning Strategy Decisions Chapter 7: Creative Strategy Decisions Chapter 8: Creative Tactics Decisions Chapter 9: Measuring the Effectiveness of the Promotional Message Part 3: Delivering the Message Chapter 10: Media Planning and Budgeting for IMC Chapter 11: Broadcast Media Chapter 12: Print Media Chapter 13: Out-of-Home and Support Media Part 4: Strengthening the Message Chapter 14: Sales Promotion Chapter 15: Public Relations Chapter 16: Direct Marketing Chapter 17: Internet Media Part 5: Advertising and Society Chapter 18: Regulatory, Ethical, Social, and Economic Issues for IMC

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