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Test Bank for Consumer Behaviour 7th Edition by Quester for only $49.99

Test Bank for Consumer Behaviour 7th Edition by Quester for only $49.99

Test Bank for Consumer Behaviour 7th Edition by Quester for only $49.99

Availability: In stock

$49.99
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Availability: In stock

$49.99
Improve your success in the classroom and assess your readiness for your next exam with the (Test Bank for Consumer Behaviour 7th Edition by Quester)!
 
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Table of Contents

Table of ContentINTRODUCTION 1 Consumer behaviour and marketing strategyPART 1 - Consumer decision process 2 Situational influences3 Problem recognition4 Information search5 Evaluating and selecting alternatives6 Outlet selection and product purchase7 Post-purchase processes, customer satisfaction and consumer loyaltyPART 2 - Internal influences 8 Perception9 Learning and memory10 Motivation, personality and emotion11 Attitude and attitude changePART 3 - External influences 12 Australasian society: demographics and lifestyles13 Household structure and consumption behaviour

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